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Materials
The category that changed how we buy jewellery: precious materials, accessible pricing, design-led.
Costume jewellery uses base metals and imitation stones. Fine jewellery uses solid precious metal and genuine stones. Demi-fine sits deliberately in between: a precious metal base with a substantial gold layer, often set with semi-precious stones.
Anyone building a collection, experimenting with proportion, or wanting several looks rather than one investment piece. It is also the sensible choice for trend-led shapes.
Be honest with yourself about wear. Demi-fine worn daily in water will need re-plating eventually; worn thoughtfully it lasts years.
Answers
Early access to new arrivals, restocks and small-batch releases.
